The Benefits of Print-On-Demand
Print-On-Demand (POD) technology allows you to do things that are not possible otherwise. You will be able to:
POD allows you to gage the market reaction to a title before committing to a large order. While the unit cost may be somewhat higher with POD than with offset printing, you will not get stuck with unused copies. Once you can more accurately forecast demand, you can decide if you want to do a larger run on a more economical basis.
With POD product documentation can be customized to the features of build-to-order products. Such documents have higher customer value because the information contained within them are more accurate and more relevant to the individual reader.With POD product documentation can be customized to the features of build-to-order products. Such documents have higher customer value because the information contained within them are more accurate and more relevant to the individual reader.
POD allows you to save on inventory and warehouse costs by producing only what you need, when you need it. You can use the funds you save to initiate other projects.
REDUCE TIME TO MARKET
For manufacturers who print manuals, POD reduces product documentation lead times and improves end-to-end production time, resulting in shorter order-to-inventory cycles and faster response to market conditions.
POD allows you to increase revenue by being first to market. You can create new versions of existing titles for specialty markets with POD. You can use POD to aid in promotional activities by producing advance and review copies.
KEEP TITLES IN PRINT
If you have continuing demand for a title but it just doesn't warrant a run of 500 copies or more, POD is the best solution.
With POD you can send out review copies, get feedback and incorporate changes in future runs easily and economically.
PUBLISH MORE NEW TITLES
POD allows you to publish more titles with the same up front investment in manufacturing. It's possible to launch five titles at 200 copies each rather than one title at 1,000 copies.
REPURPOSE EXISTING CONTENT
You can repurpose existing content into custom derivative works with POD. This allows you to amortize editorial and other fixed costs over more titles.